Abercrombie and Fitch started out as just Abercrombie Co. Mr. Abercrombie wanted to sell sporting goods to discriminating customers who wanted only the best for their outdoor expeditions. Famous shoppers who flocked to this store included Earnest Hemmingway, Amelia Earhart, Clark Gable and Teddy Roosevelt. In 1900, Mr. Abercrombie collaborated with a frequent customer, Ezra Fitch. Things didn’t go well during the partnership, and eventually the two parted ways. Mr. Abercrombie wanted to continue selling outdoor equipment to outdoorsmen and Mr. Fitch believed that they should start including more items that were popular with both the general public and outdoorsmen. The two men parted on bad terms with Mr. Abercrombie selling out his share of the company to Mr. Fitch. As the saying goes, that was history in the making. Abercrombie & Fitch continued to grow, and today, Abercrombie & Fitch has been a fashion brand around the world. |